01
We review your free plan architecture, your pricing page, and the user journey together, not separately.
02
We talk to your users to find what they actually value. This is where we find out your unique product's strengths.
03
A concrete plan to improve upgrade paths, sharpen how value is perceived, and place the right features in the right plan.
04
We work directly with your product, revenue, and leadership teams to put the plan into action, not just hand over a slide deck.
Let's review your pricing
CASE STUDY: DASHLANE
+19.3% upgrade rate.
One switch, no price change.
Dashlane is one of the world's leading password managers, with tens of millions of users across free and paid tiers. We were brought in to answer one question: why weren't free users upgrading?
An exclusively
senior-level team.
No handoff to a junior consultant you have never met. You work directly with the people who built the method.
Badr Filali & Greg Jeanneau, Cofounders
Book a free strategy session and find out exactly which features belong in free, and which ones belong in paid.
Trusted by SaaS founders across the world
Let's review your pricing
Frequently asked questions.
Is this only for companies already using a freemium model?
No, if you already have a free plan or a meaningful base of free users, this applies to you, freemium or not.
What happens after I book?
We start with a short discovery call to understand where you stand, then move into the audit.
Is this the right time if we are mid decision on something else?
Most founders we work with are mid decision on several things at once. That is exactly when clarity on free versus paid pays off fastest.
Do you change our pricing model?
No, our focus is on what belongs in free versus paid, not on rebuilding your pricing model from scratch.
Who from our team needs to be involved?
Ideally someone from product and someone close to revenue, so decisions are not made in a silo.