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la solution
Nous façonnerons la valeur perçue de votre prix.
Dashlane is one of the world's leading password managers, with tens of millions of users across free and paid tiers. We were brought in to answer one question: why weren't free users upgrading?
Before
Free plan
$0 / month
∞ devices
50 passwords
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After Caliber Intervention
Free plan
$0 / month
∞ passwords
1 device
Get Started
Free users got unlimited passwords (but only on one device).
You don't have to make your free plan worse to convert more.
The assumption was: once users hit 50 passwords, they'd pay for more. They didn't because passwords weren't what they actually valued. Syncing across devices was.
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Three ways we work with you.
“My free plan isn't converting”
We diagnose the leaks, redesign the upgrade paths, and launch interventions that drive immediate MRR.
We fix it
“I don't have a free plan yet”
We architect your freemium strategy from the ground up to ensure it drives acquisition without cannibalizing your paid tiers.
We build it
“I don’t know if my new features should be free or paid”
Every time you ship a new feature, you face the same question: do you put it in free to attract more users, or in paid to convert them?
We help you decide
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