la solution
Nous façonnerons la valeur perçue de votre prix.
Dashlane is one of the world's leading password managers, with tens of millions of users across free and paid tiers. We were brought in to answer one question: why weren't free users upgrading?
Before
Free plan
$0 / month
Unlimited devices
50 passwords
Get Started
After Caliber Intervention
Free plan
$0 / month
Unlimited passwords
1 device
Get Started
Free users got unlimited passwords (but only on one device).
You don't have to make your free plan worse to convert more.
The assumption was: once users hit 50 passwords, they'd pay for more. They didn't because passwords weren't what they actually valued. Syncing across devices was.
Parler avec un expert
01
We review your free plan architecture, your pricing page, and the user journey together, not separately.
02
We talk to your users to find what they actually value. This is where we find out your unique product's strengths.
03
A concrete plan to improve upgrade paths, sharpen how value is perceived, and place the right features in the right plan.
04
We work directly with your product, revenue, and leadership teams to put the plan into action, not just hand over a slide deck.
Grow conversion without killing distribution.
The best free plans are win-win: users get real value, and the product earns the upgrade. We design the give-and-get so that the free plan drives acquisition, conversion, and retention, all at once.
When your free plan works, everything works.
Free users upgrade plan without being pushed.
Your paid tier grows without touching your pricing.
And the free plan stops feeling like a cost center.
An exclusively
senior-level team.
No handoff to a junior consultant you have never met. You work directly with the people who built the method.
Badr Filali & Greg Jeanneau, Cofounders